This is a best seller book written by Mark Mccormack. Mark H. McCormack, one of the most successful entrepreneurs in American business, is widely credited as the founder of the modern-day sports marketing industry. He founded IMG (International Management Group) ,the world’s first sports management company. It is the world’s largest sports and lifestyle management company, marketing the likes of Tiger Woods, Michael Schumacher, Serena Williams,Gary Player and Elizabeth Hurley. IMG now has 3000 employees and operates out of 85 offices in 33 countries. Mark McCormack, who died in May 2003, never attended Harvard Business School, but the success of his company has been taught there as a case study.
To this day, McCormack’s business classic remains a must-read for executives and managers at every level. Mark emphasises on proven method of “applied people sense” on sales, negotiation, reading others and yourself, and executive time management. He presents powerful real-world guidance on following:
- The secret life of a deal
- Management philosophies that don’t work (and one that does)
- The key to running a meeting—and how to attend one
- The positive use of negative reinforcement
- Proven ways to observe aggressively and take the edge
Buy your copy and do read it. It will transform your thoughts on business.