If you plan to be an entrepreneur and want to quit your job, but do not know what to do, then this is the book for you. You will find lot of books in the market on issues such as writing a business plan, recruiting, raising capital, and branding. The problem is they focus on the wrong priorities and your dream run for entrepreneurship halts permanently in a short time.
But this book “The Art of the Start” by Guy Kawasaki will guide you through an adventure that’s more art than science—the art of the start. The book will help you understand various aspects of successful entrepreneurship – from raising money to hiring the right people, from defining your positioning to creating a brand, from creating buzz to buzzing the competition, from managing a board to fostering a community.
In The Art of the Start, Guy Kawasaki brings two decades of experience as one of business’s most original and irreverent strategists to offer the essential guide for anyone starting anything, from a multinational corporation to a church group. At Apple in the 1980s, he helped lead one of the great companies of the century, turning ordinary consumers into evangelists. As founder and CEO of Garage Technology Ventures, a venture capital firm, he has field-tested his ideas with dozens of newly hatched companies. And as the author of bestselling business books and articles, he has advised thousands of people who are making their startup dreams real.
Go and get your copy and become a successful entrepreneur.