It is very likely that you must have enjoyed a burger or a meal from McDonald’s at least once or may be several times in your life time. You might even have your favorite type of McDonalds’s burger or ice-cream that you look forward to enjoy only at McDonald’s. You will get exactly the same type of burger in McDonald’s even if you are in a foreign country. McDonald’s Corporation is an American fast food company, founded in 1940 as a restaurant operated by Richard and Maurice McDonald, in California, USA. McDonald’s is the world’s largest restaurant chain by revenue, in over 100 countries across 37,855 outlets. McDonald’s is the world’s second-largest private employer with 1.7 million employees [figures as per year 2018].
To know how a simple concept of selling burger became such a huge success, please watch the movie ” The Founder” released in 2016. The film portrays the story of creation of the McDonald’s fast-food restaurant chain. It is a very enjoyable movie and takes you through the success journey of McDonald’s. In 1954, Ray Kroc is a traveling salesman selling Prince Castle brand milkshake mixers. What he finds is McDonald’s—a highly popular walk-up restaurant with fast service, high-quality food, disposable packaging and a family-friendly atmosphere. Ray meets with the two McDonald brothers, Maurice and Richard. Ray begins building a McDonald’s restaurant in Illinois. This proves successful, and new franchises begin opening across the Midwest, with Ray representing himself as the creator of McDonald’s. Despite his success, Ray begins to encounter financial difficulties as his share of franchise profits is limited due to his contract, a share that the McDonald brothers decline to renegotiate. Ray incorporates a new company, Franchise Realty Corporation, and attracts new investors. Ray renames his company to the McDonald’s Corporation and demands to be released from his contract and buy the McDonald brothers out. The brothers agree to a $2.7 million lump sum payment, ownership of their original restaurant in San Bernardino. The film closes in 1970 with Ray preparing a speech where he praises himself for his success in his elaborate mansion with his new wife, Joan. An epilogue reveals that the McDonald brothers were never paid their royalties, which could have been in the area of $100 million a year.
The movie teaches us many valuable lessons on business, relationships, personal and professional life. While Ray makes a grand fortune, he divorces his wife Ethel who stood by him in his hard times. Though you want to praise Ray for his success in business, you feel equally disappointed with his marital life and the divorce that follows. The McDonald brothers are progressive in their views. Yet they are not fast enough to move with the changing times. They fail to see the valuable contribution of Ray in their business. This costs them their business itself. Also the failing health of one of the McDonald brothers due to diabetes teaches us that health is finally the biggest wealth. Nevertheless, the movie motivates us strongly in achieving success in business and inspires us to be persistent in our efforts.
The movie available on Netflix and it is strongly recommended to watch it with your family and business partners.